AT&T is have a hard meter endeavor to find a buyer to take DirecTV off its hand . Ars Technica(via the New York Post ) reports the telecommunication is not happy with the $ 15 billion go it has received since open up auction in October , and may “ set off the auction altogether if it does n’t get better offers . ” As of now , the final deadline for bidding has been supposedly pushed back to January 2021 . The telecommunication originally purchased DirecTV for $ 49 billion in 2015 , so the current offers would have AT&T taking a huge loss — not ideal .
According to the Post , AT&T has invited individual fairness giantTPG Capital — whose portfolio includes fellowship like Airbnb , J. Crew , and several pharmaceutical pot — into the vendue with the Leslie Townes Hope that it could drive up the bidding price . Previous reports indicated that AT&T has discussedretaining a nonage stake in DirecTVor maintain legal age possession while sell off its pay - television distribution operation .
But if AT&T does n’t sell DirectTV , what then ? As Ars points out , the telecommunication has been bleeding customer since other 2017 — nearly 8 million — from its premium television services , which include DirecTV artificial satellite . Much of that is due to AT&T repeatedly evoke price on its DirecTV and U - verse TV subscriptions and cutting promotional deals — and yet the telecommunication israising prices againstarting Jan. 17 , 2021 .

Photo: Ronald Martinez (Getty Images)
AT&T is also pass off more regulative fee expenses that it make up to the FCC onto client . customer will see a $ 0.19 fee every calendar month on their card , start Jan. 17 .
Customers who change their television receiver parcel may not be eligible for certain discounts anymore . For example , AT&T will no longer offer Premium and Sports Pack programming megabucks deduction . However , AT&T is lowering the a la carte cost of some of its DirecTV premium channels , like Showtime , and customers will still be able to get Sports Pack include with some other DirecTV premium bundles at a price decrease .
Other holding AT&T is reportedlytrying to trade admit Crunchyroll , the gum anime streaming belongings , according to a late report from theInformation . In June , CNBC reported that AT&T was thinking aboutselling its Warner Bros. Interactive Entertainment gaming divisionfor around $ 4 billion .

The telecommunication still remains in substantial debt from its purchase of DirecTV and Time Warner — which its HBO Max streaming service has done little to help alleviate . PerhapsHBO Max finally making its fashion to Roku , one of the declamatory smart television set platforms , andreleasing all Warner Bros 2021 film on the streaming servicewill supporter make headway back some of the customers AT&T has mislay over the last few years . That proclamation in particularupset AMC , one of the largest movie theater chains in the U.S. , which been struggling to stay on afloat due to the covid-19 pandemic — but AT&T has bills to bear .
Correction 2025-03-24 6:39 PM ET : A pervious variant of this clause say AT&T was reportedly thinking of sell sell its Warner Bros. Interactive Entertainment gaming division for around $ 4 million . That number has been changed to the right amount , $ 4 billion .
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