Amazon’snew Fire Phonehad to be about get people to buy stuff from Amazon , right ? Of course . move into Firefly , which turns the Fire Phone into a sorting of universal object electronic scanner that ’ll recognize book , DVD , or jars of Nutella , and help you buy them — from Amazon .
This sound a great deal like bothAmazon FlowandAmazon Dashtucked into the unexampled smartphone , but with much broader applications programme : whereas Dash was shoot for at grocery and base intersection , Firefly will recognise pretty much anything . rake a birdsong , and it ’ll pop out up an Amazon link or an iHeartRadio station . glance over a telecasting secret plan , and it ’ll show you where to buy it .
But there ’s more to it than buy . Scan a TV show , and it ’ll offer a videodisk ( naturally ) but also information about the actors in the setting . It can even scan artwork to pull up the related Wikipedia page :
… or scan phone numbers so you could put them in your impinging list , automatically :
So how ’s it work ? Basically , the phone takes a photo , scans it for info , and just sends the item it needs back to HQ . There ’s a consecrate clitoris to trigger it , which makes scanning ( and thus , buying ) stuff extra easy .
And Amazon ramp up Firefly on an open SDK , meaning third parties can harness the feature film ’s power to their own good . Bezos says wine merchant Vivino will use the SDK to tell wine buyers about idealistic nutrient pairings and the like . One app that ’s already using the technical school is Myfitnesspal , which can scan , for example , a can of soup and tell apart you the nutritional info of what ’s at bottom .
essentially , in add-on to being a smartphone , it fathom like Fire Phone is like a tricorder for the human race around you . If it works in the material world the way Bezos says it will , that ’s gon na be strange and cracking and futurist all at the same fourth dimension .
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