The days are ticking down untilApple ’s annual fall soiree , but that does n’t mean the rumor manufacturing plant has to contain churning any time presently .

On Friday , the company gave a temporary rainbow - makeover to the iconic glass dice its Fifth Avenue store in New York City is known for to celebrate the end of a two - year renovation process . And the whole repair bear a reasonably strong resemblance to themulti - non-white logodesign on its invitations for the big Apple Day event .

Fifth Avenue Glass Cube get Temporary Rainbow Look to Celebrate Reopeninghttps://t.co/ESOkKjynUQby@julipulipic.twitter.com/ucwOlalH0P

Article image

Screenshot: (Apple)

— MacRumors.com ( @MacRumors)September 6 , 2019

Coincidence ? Or could all these rainbows be some form of coded subject matter about Apple ’s upcoming proclamation that we ’re just not visualise yet ? What if it ’s just a light - hearted reference to Apple ’s original logotype ? What could it all possibly mean ?

Though Apple has been as soaked - lipped as ever about what we can expect on September 10 , the company’smade fairly of a traditionof hiding a clue or two in its notoriously faint invitation . Just enough to station speculator into a frenzy ahead of the big debut .

Gif:

Gif: (Giphy)

Plenty of rumorsalready swim around have given us a passably expert sentiency of the event ’s upcoming announcements . A series of raw iPhones to put back its current XR , XS , and XS Max models will likely be featured , though as to what Apple intends to call its 11th - genesis equipment ( X1 ? 11 ? “ Pro ” something ? ) is still just speculation . Chances are Apple will want to capitalize on its upcoming cyclosis servicing , TV+ , and biz subscription service , Arcade , by break a newfangled Apple TV . And there ’s been plenty of public lecture about a banging 16 - inch MacBook showing up as well , just to name a few object lesson .

As for what these fresh rainbow motifs could mean , though , is anyone ’s guess . Here are some of the I we and other rooter have get up , all with depart grade of sincerity :

This rainbow - gate could all be Apple ’s way of hinting that it plans to stick to in its contender ’ footsteps in terms of a coloration scheme for its next - coevals earphone . The bragging cube male child does look similar to Samsung ’s recent Note 10 series and its kaleidoscopicAura Glowfinish . Huawei has been playing around with gradient colour on its phone for years too , so there definitely seems to be a market place for these chromatic design .

Photo:

Photo: (AP)

One technical school newsman , Stan Horaczek , suggested this logo could be hinting at newcamera techin the 11th - coevals iPhones . Apple’srumored triple - lense designfor this serial publication has been middling polarizing , to put it gently , so it would make sense for the company to let in a clew that addresses such a hot subject . Horaczek draws parallels between the logotype ’s design and an Apple tv camera lens patent of invention from 2016 to support his theory , which , if it turns out to be true , would be an telling abstruse cutting on Apple ’s part .

https://twitter.com/embed/status/1167114872775159809

Or maybe it ’s simple than that , and the multi - colored logotype on Apple ’s invitations but shows which distort the novel iPhones will come in : unripened , downcast , yellow , red , and purple . It ’s a bit on the nose if you ask me , but still well within the compass of possibilities .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Personally , I desire this whole rainbow - logic gate affair terminate up being some kind of elaborate callback . One that cite either the most preposterously or most epically design merchandise Apple has ever made depending on whom you require .

That ’s right baby , theiMac G3s ! It ’s 2019 and we ’re already remaking every situation comedy and cartoon from the ‘ 90s and early aughts , so why not vamp that weird obsession every tech company seemed to have back then with colourful , partially see - through designs ? If I ca n’t get a new - generation iPhone in fruit colors like “ Tangerine ” or “ Kiwi , ” I ’m going to be sternly disappointed .

AppleConspiracyiPhone

William Duplessie

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