StarWars.comis celebrating its 20th anniversary on Saturday , and an unwritten story on the origins of the official Star Wars news and sports fan website basically usher how George Lucas was one of the first purveyor of prescribed moving-picture show fan communities .
According to theoral chronicle , Lucas really crowd to establish StarWars.com because he wanted to reach a spheric Star Wars hearing using raw media . We often attribute Space Jam as being the first prescribed movie website in 1996 ( technically , that honor likely run to Stargate in 1994 ) . However , right around when Space Jam launched itsstill - existing website , Lucasfilm created its own online residential district dedicated to the Star Wars enfranchisement , while the party was promoting the Special Edition releases .
Keep in mind that this type of on-line selling was unprecedented . Around the time , the cyberspace was brand fresh and hardly any production companies were bothering to use it . You ’ve Got Mail did n’t even subsist yet .
“ I just remember that George was always three stone’s throw ahead of everybody . Whether it was the tech department , in teaching , or on the internet site . He believe in digital technology and have it away it was the future , ” Lynne Hale , director of publicity , said .
The internet site was an early adoptive parent of many of the digital tactics studio apartment apply to further their motion-picture show today , including behind - the - scenes vlogs , forums , character weather sheet , and website exclusives for fans . For instance , while filming Episode II , Lucas handwriting - picked a serial of exclusive on - set photos for StarWars.com to partake in online . grant to depicted object developer Pablo Hidalgo , that was all Lucas ’ idea . The website ’s author were embarrassed to involve Lucas for even one photo , but Lucas got the ball rolling and stop up sending about 50 of them .
The internet site also basically fall apart the internet when they put the first Episode I teaser on StarWars.com in 1998 , seven year before YouTube existed . The teaser release got more than 10 - million downloads and shut down the website ’s servers . They later follow with the full trailer , which need a partnership with Apple for use of QuickTime .
“ In a conversation George and I had , we say , ‘ What if we did something really eldritch , and that was to take our teaser trailer , and in the end our regular trailer , and put them on our website ? ’ ” Jim Ward , senior VP of merchandising , say .
today , StarWars.com is one of the top Star Wars communities , thanks in no little part to the series ’ Renascence with The Force Awakens , Rogue One , and a slew of other succeeding Star Wars films . Along with sharing exclusives like Emilia Clarke link the cast of the Han Solo spinoff film , it also has charming online quiz that I ca n’t help but take up at .
https://gizmodo.com/i-took-the-official-phantom-menace-quote-quiz-and-faile-1788899119
It ’s actually kind of astonishing to pick up just how much influence Lucas had in create the site , which has inspired so many other studio to conform to cause . We ’ve got the acclaimed J.K. Rowling online communityPottermore(for devotee of the book and movies ) , plus all the “ viral marketing ” that films likeKong : Skull Islandand Suicide Squad have been doing . There ’s a quite a little to give Lucas credit for in respect to modern science fabrication , even with all of the things he ’s suck at , but it sour out we also owe him a fortune for internet fandom too . Although , Space Jam ’s web site has way more muddle .
elucidation : Quote was wrongly attributed to Lynne Hale , instead of Jim Ward . That has been corrected .
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