Would you like aMatildaorBFGto go with your Warren Burger and fries ? If you ’re a young Kiwi , you just might get your wish . McDonald ’s restaurants in New Zealand are ditch the Pokemon and Hello Kitty toy and satisfy their Happy Meal boxes with excerpts ofRoald Dahlbooks instead , The Independentreports .
With titles likeFantabulous BFG , Amazing Matilda , andLucky Charlie Bucket , these abridged versions of classic Dahl tales have been especially create for McDonald ’s Happy Meal Readers computer program . The books also contain stickers and activity for kids to complete . According toThe Atlanta Journal - Constitution , McDonald ’s plans to hand out 800,000 booklets over the course of six week .
Jo Mitchell , music director of marketing at McDonald ’s New Zealand , pronounce the orbicular reading program is designed to inspire more youngster to take an interestingness in reading . Plus , the nostalgia surrounding Dahl ’s books appeals to parent , too . " The Roald Dahl characters are ones that many parents will have enjoyed growing up , and it ’s smashing to play a part in insert them to a newfangled generation , " Mitchell toldThe Independent .
This is n’t the first time McDonald ’s has couple books with kid ’s meals , though . The Happy Meal Readers program has devote away about450 millionbooks since it launched in 2001 . Sweden was the first country to apply the program , and McDonald ’s mercantile establishment in New Zealand have been participate for about a decade . A standardized program is ongoing in Malaysia , where nipper can choose between a toy dog or a record book by English author Cressida Cowell ( the writer ofHow to Train Your Draco ) .
Last twelvemonth , McDonald’sannouncedit planned to enlarge the Readers program to more than 100 grocery store by 2019 .
[ h / tThe Independent ]
