After their steamyCalvin Kleinad practically broke the Internet earlier this year,Shawn MendesandNoah Centineoare back to star in the follow-up project called #ISpeakMyTruthInMyCalvins, released today. While astrip-down commercialis nothing out of the ordinary for Calvin Klein, this new campaign (which also featuresBillie Eilishand Chika Oranika) puts a powerful twist on the classic concept.
#ISpeakMyTruthInMyCalvins is much more than sex-appeal; it’s all about vulnerability — an emotional strip-down for the celebrities who star in it. In a statement, Calvin Klein says it “exists to provoke, challenge and defy the status quo. We believe that embracing authentic self-expression creates a platform for authentic connections – and ultimately, a catalyst for change.”
Calvin Klein
Over the course of the four 30-second campaign commercials, Mendes reflects on his journey to stardom, Cinteneo opens up about his external and internal scars, Eilish admits she hides insecurities behind her signature baggy clothes and Oranika gets real about self-confidence during a powerful spoken word performance.
In his video clip, Mendes (who’s fresh off twoGrammy nominationsand aSaturday Night Liveperformance) is shown walking alongside a screening showing a home video of his younger self. The Canadian-born pop star admits, “I think the younger version of me would be pretty proud.”
“I think the real strength in putting yourself out there, whether that’s in your music or just life in general,” the 20-year-old says with a smile. “I speak my truth in my Calvins.”
And this isn’t the first time the “In My Blood” singer let fans see his vulnerable side. In November 2018, Mendes toldRolling Stonethat he feels pressure to provehe’s not gay, thanks to years of speculation about his sexuality.
“In the back of my heart, I feel like I need to go be seen with someone – like a girl – in public, to prove to people that I’m not gay,” he told the outlet.
ForCentineo, #ISpeakMyTruthInMyCalvins means something different. In his clip (shot in a small hotel room) Centineo gets candid about his past while lounging in white Calvin Klein briefs and a matching undershirt, “I’ve always been really reckless. If you ain’t got no scars, you’re afraid, really cautious or you’re just really lucky.”
“You can’t really get rid of scars,” Centineo adds. “Especially if they’re emotional ones.”
But not even his classic good looks could stop new fans and followers from pointing out the scar near the left side of his mouth.TheFostersstar revealed the reason for it in aBuzzfeedinterview last August.
Centineo has obviously come to terms with the shocking story, closing his Calvin Klein ad with, “I love my scars. All of them.”
They all came together for a group #ISpeakMyTruthInMyCalvins commercial, which features a wide variety of both sexy and artful shots.
source: people.com
